Toyota South Africa Motors (TSAM) recognises its best performing dealers of 2020 who have been headstrong during this troubling times. 2020 has seen its lowest amount of sales in 18 years and his is all due to the pandemic. Toyota, Lexus and Hino are recognised every year for their loyalty to franchise values, expansion initiatives, and service to customers, conservational care and sales and this year’s ceremony was hosted virtually.
Senior Vice President of Sales and Marketing, Leon Theron, says “We are grateful to the entire Toyota family for having worked diligently, in a very tough market, to help TSAM end the year with a laudable aggregate market share of 23.7%.”
“We also call upon the Toyota family to join us celebrate the 2020 Dealer of the Year winners… Their success is our success and I hope that we will all be inspired to work together in making Toyota, Hino and Lexus, the automotive brands of choice in our market.”
Toyota Dealer of the Year to Dealer Principal (DP), Sumen Naidoo, of Halfway Toyota Scottburgh.
Theron said, “The DP has used his wealth of knowledge to grow and develop his staff to their true potential. This dealership also upholds the Toyota values and is an example of the service excellence that can be achieved in difficult times through teamwork and a common goal. When you win in good times you are good. When you also win in bad times, you are superb.”
Lexus Fourways, guided by Chris Jones, won 2020 Lexus Dealer of the Year.
“This achievement requires dedicated efforts and a balanced approach that are aligned to the core philosophy of the Lexus brand, namely: ‘Experience Amazing’. This year’s winner refused to follow the negative trends and even succeeded in creating positive trends of their own. Not only were their sales rate of decline less than that of the premium market, but they also managed to improve their exclusive pre-owned sales volumes by 63%,” said Theron.
Hino Dealer of the Year was awarded to Piet van Romburgh of Hino Pinetown.
Theron said, “Although this dealership had a slow start to the year they quickly put action plans in place to pick up the pace to ensure that the dealership survived during this extraordinarily difficult year. They achieved an overall pyramid of excellence score in excess of 95%. Their Customer Experience scores for Sales and Parts exceeded 99% while their score for Service came in at 98%.”
Small dealership - DP Andries de Villiers of Rola Toyota Bredasdorp
Medium dealership - DP Thomas Orchard of Malmesbury Toyota
Large dealership - DP Sumen Naidoo of Halfway Toyota Scottburgh
Mega Dealers - DP Dirk van Rooyen of Halfway Toyota Honeydew
Divisional Group MD - Charles Rieckhoff of Thekwini Toyota Group,
President’s Group MD - Anton Labuschagne of NTT Toyota Group.
Chairman’s Achievement Award
Divisional Executive for Toyota, Lexus and Hino at CFAO Motors - Carel Volschenk
President and CEO of TSAM Andrew Kirby says, “An absolute gentleman with a wicked sense of humour, this humble Toyota legend has given unselfishly to the continued advancement of the Brand and his colleagues. He has the respect of his staff which is shown by the low attrition within his group, and the great respect with which his DP’s hold him. They will be amongst the first to congratulate him on this well-deserved award.”
“He is a good communicator who always gets his message across, even if a small amount of coercion is required. As a Group MD, he has always been an extremely diligent council member and is held with great respect and trust by his peers, who often consult him when faced with problems. What stands out in his Group, and is testament to his strong support of the Toyota Brand, is the attention to detail that goes into every property his group builds,”