Nissan South Africa has taken-on WesBank’s new initiative digital application technology to help customers when they apply for finance online. This technology was launched by WesBank last year in October and is presently integrated into Wesbank’s website as well as into the FNB app. This innovative online application technology is the first of its kind and have increased in use since its launch.
This same technology will now be implemented into the Nissan SA website offering customers an effortless, simple and customer-centric digital solution when their customers apply for Nissan vehicle finance. “We are very happy about our collaboration with WesBank and the integration of its digital application platform technology into our website. It will most definitely enhance Nissan and Nissan Finance’s digital offering to prospective Nissan owners,” says Nancy Moodley, Nissan South Africa’s Head of Customer Experience and Digital.
Potential Nissan customers will now be capable to visit the Nissan website from their laptop or mobile device, register and get vehicle finance approval in less than 10 minutes. Time-consuming, intimidating forms and copies of documents are being replaced with a series of short plain-language questions that guide customers through the easy application process, all from the seclusion, sanctuary and comfort of their own homes. This technology takes the anxiety out of vehicle affordability for the customer, who is now able to use the Nissan website and find the best possible personalised deal structure for their preferred Nissan vehicle, tailor made to fit their budget. WesBank is well-known for producing technological industry-firsts, such as online contract signing, online self-help and WShop. These solutions mitigate potential trouble before it happens, and the bank’s digital application is no different.
“When developing this platform, our goal was to make the online journey of applying for vehicle finance a stress-free conversation, not an interrogation, for our customers - simple as that. We ask the applicants to tell us a bit about themselves and the vehicle that they are interested in purchasing and in under only 10 minutes, we can tell them whether they’re approved for the requested vehicle financing or not. If not, we can propose to them alternative options to fit their budget,” says Dane Reddy, WesBank’s Head of Digital.
WesBank’s platform is more than a simple application. It is also a useful tool for the finance applicant to better understand what their individual vehicle affordability range is, that will yield a positive “yes” response. However, a “no” response isn’t the end of the conversation. “The technology is able to process a number of applications from a single customer, so they can save their quick approval and repeat this simple process for multiple car selections. Then, they can return to the car they want to buy and the financing option that best suits their pocket, when they’re ready to go ahead and make things official. The technology therefore also helps them to become a more informed and empowered car-shopper,” says Reddy.
“The result is a digital interaction that serves both the customer and the business in a collaborative, integrated and symbiotic fashion. For prospective Nissan car-buyers, applying for vehicle finance is demystified, simplified and stress-free. In return for being transparent, open and helpful, Nissan is in a stronger position to convert those car-buyers into lifelong, loyal customers through the inclusion of a comprehensive Nissan Dealer Network, fulfilling the value chain and satisfying the customers’ vehicle requirements. We are certainly very excited about adopting this technology,” says Graham Dunkerley, Head of Nissan Finance. As this digital ecosystem continues to grow, the digital application technology will be able to answer more and more questions, making it ever-easier and more convenient for South Africans to do business with both Nissan and Nissan Finance.