Breaking News | Mitsubishi Motors South Africa is styling it up

Mitsubishi Motors South Africa is styling it up

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Mitsubishi Motors dealerships in South Africa and neighboring countries are undergoing remodeling.

“Our new corporate and visual identity communicate our vision, purpose, values, cultures and behaviour by using images, styles, colours and themes that represent the brand,” says Nic Campbell, General Manager of Mitsubishi Motors South Africa.

“Creating a successful and appealing brand requires proper strategy, positioning, marketing, and messaging to appeal to a company’s target market,” says Campbell. “Ultimately a brand, especially Mitsubishi Motors South Africa, is formed by the customers and based on the behaviour, ethics, and values of the company as well.”

What makes the brand stand out is their seriously sporty SUV’s and with a reputation stretching back more than 150 years, Mitsubishi Motors can be ticked as dependable and trustworthy.

“These are our customers in the area. Punctual benefits of our new look reiterate that of our product range - performance, reliability, spacious and robust, offering outstanding safety and protection,” says George Azzie, Dealer Principal of the recently revamped Mitsubishi Motors Bedfordview.

“And, just like our products, Mitsubishi Motors Bedfordview offers emotional benefits – we are as sporty, fun and powerful as our products.”

 “We are immensely proud to be the first Mitsubishi dealership with the new look and identity,” says Otto Lambrechts, General Manager for Mitsubishi Motors Centurion, which is underpinned by Motus and had the privilege of being the first dealership to see this transformation. “Even from the outside it is hard to miss the new signage – not only because of our location, but also the new signage and colour scheme.”

“It creates a sense of calmness and professionalism, and immediately makes new and existing customers feel welcome. The new style also hints at clean and renewable energy, particularly important with the future of motoring heading in that direction,” says Lambrects.