Breaking News | Many Mitsubishi customers return due to brand loyalty

Many Mitsubishi customers return due to brand loyalty

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Mitsubishi Motors South Africa dealerships are experiencing a flood of returning customers, highlighting the kind of customer loyalty many of Mitsubishi competitors’ envy.

Nic Campbell, the General Manager of Mitsubishi Motor South Africa says that, “They keep on coming back thanks to our quality vehicles, and many are kept in families for many years.”

This is apparent in most of the 40 dealerships scattered all over South Africa when the Mitsubishi Eclipse Cross 1.5 TURBO attested to be the most popular and well-liked model since its launch.

Mark Africa, the Dealer Principal at Mitsubishi Motors Paarden Eiland says that, “Here at our dealership the Triton pick-up was most popular during lockdown until now, but after we have returned in May customers are also opting for the ASX as well.”

The new Vehicle Sales Manager Charl Smit, who has been at the dealership since the beginning, says that the exceptionally high quality of all Mitsubishi models is key to loyal customers staying true and with the brand.

“Mitsubishi is one of the brands in the country that experience the highest number of return business in South Africa – once a customer has owned a Mitsubishi, many of them come back to upgrade or expand their Mitsubishi experience.”

Smit says the Mitsubishi Motors Corporation in Japan and Mitsubishi Motors South Africa supply “outstanding quality products” and as it operates and is run in a niche and unique market, customers appreciate the fact that the model range offers “something for everybody” without flooding them with overwhelming choices.

The veteran Sales Manager says that, “We have a very loyal following and that it is unbelievable.”

As the primary contact between MMSA and Mitsubishi owners, the sales staff are known to have a close relationship with their existing customers. “We have a lasting relationship with them and many return to buy a second and even a third vehicle for their family, passing the older models on to adult children,” recalls Smit.

Another kind of loyal customer are customers who have owned a Mitsubishi “for years”. One of Mitsubishi Paarden Eiland’s most loyal customers is an older lady who bought a Pajero LWB a few years ago. Her vehicle has done over 800 000 km and she still brings it back for each and every scheduled service.”

Africa says many customers “upgrade” their vehicles as they grow and advance in life. “Many then keep their ‘old’ vehicle and buy another, bigger model, and, as we have previously experienced with many families, they eventually pass it on to their children or other family members.”