South African motorists were unpleased to hear that petrol prices will be increasing in July during this epidemic, which has momentously affected the source of income for multiple people due to the lockdown. The Automobile Association foretold that the price of fuel will increase by R1.73 a litre, diesel will move up by R1.74 a litre and lastly, illuminating paraffin by R2.14.
Even in anguish, many motorists are pleased with the quality of fuel and service they have been receiving from petrol stations. According to a Centurion-based consultancy, Consulta, which measures customer satisfaction in all industries has found that South Africans have rated fuel stations higher compared to any other industry.
Even though there are a variety of brands to choose from, the fuel industry is not really competitive, as stated by Consulta, motorists view fuel as a ‘commodity’ - meaning the products are of the same type regardless of their producer or manufacturer, and the prices are more or less the same. But we all have different preferences so, choose what works for you and your vehicle.
The Head of Customer Insight at Consulta, Ineke Prinsloo, expressed that no brand performs better than the other and there is no precise winner as far as brands go.
“There is no outright leader in the customer satisfaction stakes, which leaves the field open for a brand to take the lead in providing a differentiated customer experience,” she said.
Customer satisfaction scores are as follows:
• Engen - 80.8
• Shell - 80.3
• BP - 79.2
• Sasol - 79.2
• Caltex - 77.2