Family First!

Believing in the importance of family and spending time with your loved-ones, Lavonne Davis, Dealer Principal of Imperial Ford Kempton Park, feels that Ford has taken this philosophy to heart too. Over the holiday period, there is so much to consider when planning for December – especially when this involved ferrying your most precious cargo around. In this regard, Ford has every angle covered: practicality, versatility, and affordability

 The Concept:

A smaller crossover SUV, the EcoSport is designed to do the work of a family carrier, being practical and versatile enough to fit the needs of a small to mid-sized family.

The Looks:

Literally taking an SUV and transforming it into smaller dimensions is what the designers of the EcoSport have managed to do really well. It has the solid, grounded build of an SUV with sleeker lines, a raised ride height and that stunning new Ford Grille that hints at modern technology and contemporary features. Carrying its spare wheel on the back, the EcoSport is comforting in its familiarity, as well as comfortable in its beautiful cabin.

The Feel:

I think that every woman wants to be able to drive a comfortable (even luxurious vehicle), but also have the capability to drive over rougher terrain should she need, or want, to – and this is even more important in the holiday season when you may have planned exactly that. The idea of being able to go off-road is becoming more natural to South African culture, and as such, I think the EcoSport appeals to a broad audience. Women who want to drive in comfort and class, feel safe, and have the ability to do a little low-key off-roading, will feel right at home in this vehicle!

The Features:

The EcoSport is equipped with seven airbags and a host of standard safety features to protect all occupants in the cabin. The seats are so versatile too – the back seats flip and fold down to reveal a massive 333-litrs of cargo space, ideal for holiday shopping, popping down to Durban for the weekend, or loading the fur-kids into the back for a day in the park. Additionally, top-end models have heated front seats, power-adjustable exterior mirrors and ambient lighting. All models in the range have rear parking sensors and at least six-speakers for premium sound.

The Drive:

Featuring an award-winning engine, the EcoSport is available in either a 1.5 TDCi manual, or a variety of 1.0-litre models (in either automatic or manual). The overarching thought I had when putting the 1.5 Ambiente petrol-engine test vehicle through its paces, was that it was always really well composed – no matter what road texture, terrain or how many bends I flung it into, it managed to keep up without a fuss. Additionally, the cabin is quite well insulated and so minimal road noise and vibrations distract you. The smooth-as-silk automatic transmission in the smaller engine did really well, although I preferred the manual on my 1.5 Ambiente for slightly more driver engagement; the Ambiente provides a bit more oomph for those who need a more powerful engine (the 1.5-liter petrol engine does really well when hitching a trailer too!).

Where to Find It:

The EcoSport can be viewed at Motus Ford Kempton Park, or on their website:

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