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We are the strong, independent, open-minded woman who knows that research is important when buying a
car. We are the women who need easy-to-understand, relevant and up-to-date information about vehicles in order to make an informed decision about what car would suit our lifestyle and our budget.
We represent the significant 80% of consumers who – like our sisters, mothers and friends – are currently making the important decisions about buying cars, who need to continue being empowered, equipped and elevated.

We are the mom, the wife, the business woman who needs to know the important facts that keep us driven, keep our families safe and keep our bank accounts stable.


With 62% of new car sales in South Africa being made by women like you and me, the importance of accurate, easy-to-access and user-friendly information to guide us, cannot be taken lightly. We are here to provide you with all the information you need when it comes to what car to buy, where to buy it, and how to look after it. We have your back!
With many years of experience in the motoring industry as one of a select group of female motoring journalist in the country, I am uniquely positioned to provide you with a feminine perspective, taking into account the unique needs that come with being a woman.

Here’s to our journey together!